By JAMES WITCZAK
The college will be offering four new programs next year, after Conestoga’s board of directors approved them at an Oct. 24 meeting. All four will be college certificate programs and are set to run at the beginning of next year.
The new programs are: mental health and addictions training for front-line workers, desktop support analysis, IV therapy, and mechanical techniques – CNC setup operator.
“We produce programs that come out of societal need,” said executive dean Robert Carley.
Also at the meeting, director of marketing Paul Osborne gave a presentation on the college’s advertising campaign, displaying some statistical facts and informing the board as to why the word “college” is not being used in the ads.
“We want to be seen as a little bit more than a college,” he said. President John Tibbits added that, “It’s to build a brand that’s different than perceived.”
It is estimated that the advertising campaign will reach nearly 25 million people.
Tibbits also told the board that the college has seen a 7.1 per cent increase in enrolment along with a 20 per cent increase in international growth, highlighted by 45 nurses from India coming to the college in December.
