June 12, 2024


‘Tis the season to help a child in need.

While most of us are out Christmas shopping and planning holiday festivities, it is important to remember those who might need our help during this magical time of year.

Family and Children’s Services of the Waterloo Region kicked off their 19th annual Tree of Hope campaign sponsored by CHYM FM in an effort to ensure that no child goes without during the holiday season.

“In a perfect world, every child would be nurtured by a loving family,” said Christa Hicks, promotions director of CHYM FM, who added that this campaign is “really to ensure children and their families are provided a better opportunity then they may be experiencing now.”

On Thursday, Dec. 8, Fairview Park Mall will kick off the two day 96.7 CHYM Tree of Hope Radiothon where listeners across Waterloo Region can tune into hear the heart-warming stories of children and youth who have benefited from the services of Family and Children’s Services. Stories of bravery, hardships and triumphs made possible by people in the community will be shared with both shoppers and listeners.

With a goal of $275,000, this year’s campaign encourages residents to get involved by lending their support to the radiothon.

“This is a great cause because so many children have parents who aren’t working right now and anytime we can make children smile it’s always a good thing. Giving is the nature of the season,” said longtime Fairview Mall shopper, Allison Nolan.

Donations will be accepted by Visa, Mastercard, American Express and personal cheques. People can stop by the live broadcast located near the Lenscrafters entrance at any time to donate a gift or lend their support. If anyone is unable to make it to the mall on Thursday, donations can also be dropped off at any TD Canada Trust bank and requesting it be deposited to account 5201667, branch 0067.

For anyone wondering what their donations and efforts benefit, Hicks is proud to say that the money raised from the community “goes to help programs offered by Family and Children’s Services,” which include family fun activities, adoption and support of families in need.

Hicks also said that through donations they are able to fund these programs that “enrich children’s lives.”
There are numerous other ways to donate to the cause including simply volunteering your time or getting your workplace involved. For more information visit the Family and Children’s Services website at www.facswaterloo.org.

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