February 2, 2023


Take a break from your studies and come out for a night of music and drinks.

On March 27, event management students of Conestoga College are hosting Keep the Beat Alive at Maxwell’s Music House in Waterloo.

“Basically we are trying to bring local artists together to get their names out, so they are performing for free in return for publicity,” said Hayley Hopkins, one event management student running the event.

The students are putting on the all-night concert in an effort to raise money for the Canadian Music Therapy Trust Fund, a charity that offers support music therapy services in order to help improve mental, physical and emotional conditions of Canadians. Based out of Toronto, its goal is to make music therapy more available.

“They don’t really have much awareness in Kitchener-Waterloo, so that is what we are bringing,” Hopkins said. “We have two representatives coming from that charity to MC at the start of the night and actually let everyone know about what they do. Any proceeds made either by ticket sales or donations will all go to them.”

The show will consist of eight different acts ranging from indie and rock to rap, and even showcase a couple of DJs.

“It’s right before exam time, so we are kind of trying to provide something for the students to come out and have a good night before they have to buckle down,” Hopkins said.

The 19 plus event starts at 8 p.m. and tickets are $10.

“It’s a fun night for the students,” said Brittany Larin, an event management student.

Tickets are available at the door. To purchase tickets in advance, visit the Facebook page, Keep the Beat Alive.

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