On Feb. 13 a video game fundraiser was held in an effort to raise funds for Jumpstart, a program started by Canadian Tire that assists kids and their parents by covering the costs of equipment, registration and/or transportation.
Yohan Bengali, a student in the post-graduate integrated marketing communications program, organized the event.
“Part of our program requirement is we have to execute an event to help raise funds for a charity of our choice,” Bengali said.
“We have chosen Jumpstart as a charity; they help kids play sports. So if a kid doesn’t have hockey equipment Jumpstart will provide equipment for them and so on, pay for all of their classes, things like that.”
The Olympics provided inspiration for the choice of Jumpstart and holding the fundraiser at Conestoga provided inspiration for it to involve video games.
“Everybody likes video games, especially the old games. We kind of wanted everybody to reminisce about when they were a kid.”
The Sony PlayStation, Nintendo Entertainment System and Super Nintendo were some of the consoles available to play.
KW Vintage Games and The Stag Shop were sponsors of the event.
In addition to money being raised, raising awareness about Jumpstart was a key component as well
“I enjoy fundraisers,” Bengali said. “It gets kind of hectic because it’s an event. It took about two weeks to plan.”
Thomas Reading, a television broadcast student who attended the fundraiser, explained what drew him to it.
“I heard loud music and showed up and it turned out to be a video-game charity event.”
He liked the idea of it and said it appeals to the college demographic.
“To do a charity event, but allow us to play games, especially these vintage games on these old consoles, it’s a really good idea,” Reading said, adding it makes everyone nostalgic.
Anyone who missed the event and would like to donate can go to http://jumpstart.canadiantire.ca