September 25, 2022


“Marketing has gone to social media.”

Those were the words of Nicole Reilly, who works in client services at Mad Hatter Technology Inc. in Kitchener, so it makes sense that the company is currently holding a social media madness series.

The series is to show people how to unleash the power of their social sphere of influence, build their brand and learn how to share their stories across all media platforms.

The idea for the series came when the agency director of Mad Hatter, Melanie Witzell, had conversations with women in the professional world who inspired and encouraged this series.

The series has 10 sessions with each one focusing on a new platform or aspect of social media. The next session is Twitter Talk, being held on Feb. 9 from 7:30 to 9:30 a.m.

Twitter Talk is part three of the 10-part series. Two of the sessions, Leveraging LinkedIn and the Power of Pinterest, have already been held, but there are six more to come.

These are Google+ is a plus, Facebook Fundamentals, Instagram Influence, Read it on Reddit & Take in Tumblr, Snapchat Stories, Vine Videos & YouTube, Content is King & Queen and Managing the Madness.

Each session is $50 or $450 for all 10. You can sign up for one particular session or sign up for all sessions and get one session free.

“Having a LinkedIn company page and a Facebook page isn’t enough. You need to engage strategically across all outlets relevant to your audiences, to extend your reach and build your brand,” Reilly said.

“We know businesses are present on it but they’re not leveraging the full potential of social media.”

She said the series is for anyone who wants to refine, brush up on or learn new skills.

“Students should come to increase their awareness on taking a professional approach to social media and learning the line of separating your personal from your professional,” Reilly said.

Twitter Talk will discuss the dos and don’ts of Twitter. Some dos include thanking others when they retweet you, including hashtags in your tweets and keeping tweets short, to name a few. Some don’ts are using direct messaging to spam people, making multiple tweets in a row and having your account set up to automatically direct message new followers.

It will also focus on what, when and how often you should be tweeting, how to get your name out there on Twitter and connecting with customers and consumers.

“I think this series is valuable,” said Jason Miller, a second-year broadcast television student.

“First for the younger generation to keep up with the latest trends in social media … Secondly, for the older generation to keep them educated with social media technologies.”

Anyone interested in the Twitter Talk or any of the other six sessions being held can visit Mad Hatter’s website at

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