BY CHRISTEL ALLISON
Things got real cheesy at THEMUSEUM’s first ever Mac ’N Cheese-ival on Feb. 27.
THEMUSEUM and B@THEMUSEUM (a café) came together for an unforgettable experience – one that fused macaroni and cheese with new Ontario craft beer from Four Fathers Brewery and music from Toronto band Running Red Lights.
With butter chicken, jerk chicken, Italian and vegetarian flavoured mac and cheese, the line that stretched past the entrance door was no surprise.
“It’s been a real progression for us and a strategic one in an attempt to bring young professionals and students into the museum,” said David Marskell, CEO of THEMUSEUM.
This strategy to increase traffic through their doors started with $5 Wednesdays where people could visit the museum for $5.
For the Mac ’N Cheese-ival, 600 tickets were sold for the event that featured all-you-can-eat macaroni and cheese and one beer ticket.
“I see people trying the vegetarian mac ’n cheese and loving it,” said Karlee Slattery, digital media co-ordinator. “I see a lot of smiles.”